What is a customer?

As part of the Management and Leadership training, the students were asked to review these statements about customers and what they mean to a business. As a customer focused business its good to remind ourselves about who our customers are and how we should be interacting with them:

What is a Customer? 

• A customer is the most important person in any business;

• A customer is not dependent on us, we are dependent on them;

• A customer is not an interruption of our work, they are the purpose of it;

• We are not doing a favour by serving them...they are by giving us the opportunity to do so;

• A customer is part of our business, not an outsider;

• A customer is not just money in the cash register;

• A customer is a human being with feelings and deserves to be treated with respect;

• A customer is a person who comes to us with needs and wants. It is our job to fill them;

• A customer deserves the most courteous attention we can give them;

• A customer is not someone to argue, or match wits with;

• Nobody ever won an argument with a customer;

• A customer is the lifeblood of this and every business;

• A customer pays your salary;

• Without customers we would have to close our doors.